A slice of pink grapefruit amongst slices of lemon, highlighting the unique colour.

8K – Monopoly Control

by mike tombs
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Onto week six of the 8 Key Drivers of Business Value – Monopoly Control

And no, we’re not talking about the board game, and neither are we suggesting the sort of monopoly the likes of big energy companies or Microsoft have.

The important things here are how well you hold onto your niche, and what makes your business unique.

This fundamentally comes down to two main questions:

  • What makes your business unique?
  • Do your customers care?

If you can satisfactorily answer both of these, you’re well on your way to something special.

The plus side? You’ll have more control over your pricing, your profit and your life. A unique business will stand out in the market place, so don’t be afraid to take the thing you’re most proud of and really own it.

A word of caution: don’t water down your core offering with too many other things. Think of it like a TV package – having a hundred channels doesn’t mean much if the ones you’re focused on aren’t up to scratch.

If you want to get more control over the future of your business, we’ve put together a short training webinar to help you achieve your goals. You can get free access to it at:

-> https://events.genndi.com/channel/ValueBuilder

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