Vision, Purpose & Values / 2 posts found
Writing a mission statement
You've had your initial business idea and written a plan. But do you know WHY you're creating this business, or HOW you’ll deliver your end product/service? What will the company's underlying purpose be and how will your core values drive the business? To get these crucial elements ironed out, it’s a good idea to write a ‘mission statement’ for your startup – a short summary of the aims and values of your business. WHAT does your business do? The first thing to pin down is what the business actually does – i.e. at the most basic level, what is the [...]
The Golden Circle
Do you understand your ‘why’? Does your team understand it? How about your customers? Your ‘why’ is why your business exists for your customers (and it’s not to make a profit!). Your ‘why’ forms the centre of The Golden Circle - a concept developed by Simon Sinek in his book, Start With Why. The Golden Circle challenges us to examine the emotional core of what makes our team and customers buy into a company. The next layer is your ‘how’ and the outer layer is your ‘what’. Everyone knows what they do, some know how they do it, but few [...]