One of the first things a budding entrepreneur considers is what to call their business.   If you intend to incorporate your business as a limited company, the registration process will filter out unacceptable names and names that are too similar to a company already registered at Companies House. However, this registration process can create situations where an existing company thinks that the name you have registered is too close to their own and may challenge you to change your company name.   If you set up as a sole trader there is no official registry of business names, but [...]