marketing / 1 posts found

When networking is not working

by M Tombs
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We'd all agree that we prefer to do business with those we know, like and trust. It follows, then, that if we can encourage these traits in others, our businesses should benefit. Most of the time, knowledge, likeability and trustworthiness are earned as the result of doing business with each other. But it's not the only way. There is another route to earning mutual respect that doesn't come from doing business but could very well lead to it. I'm talking about networking. For some businesses it's an integral part of what they do but for others, networking is simply not [...]